We design intuitive products
Your digital product needs to walk the talk of your marketing whilst feeling like a natural extension of your brand.
You sell digital products, we spend a lot of time designing them. These days the bar is set pretty high and your product needs to do more than just solve a problem — customers need to enjoy using it. That's where we come in. We take complex products and make them simple to use, great to look at, and a natural extension of your brand.
How we do it
Strategy & UX
We host workshops and interviews to quickly understand what your product needs to do and the best way to make that happen. The output is a set of insights, key user journeys and a rock-solid product design roadmap.
We combine your strategy with our knowledge of UI/UX best practices to produce a series of clean, intuitive structures for every screen. Then, we load them all into a web mockup for your team to test out.
We mix bold ideas with familiar visual cues to design your entire application, along with a handy component library that your team can reference at any time to keep everything looking and feeling consistent.
We build the front end of your product along with a complete library of CSS elements to ensure a perfect transition from original design to final product. Then, we guide your team through the implementation.
Research & User Journeys
We start with a series of strategy sessions and interviews designed to help everyone understand the objectives, and establish a shared vision for the project. Then, we conduct a thorough analysis of your current product, feature roadmap and competitors' products.
- — User Analysis
- — Key User Journey
- — Product Design Roadmap
We design high-fidelity wireframes of every screen, enabling us to quickly gather feedback. This stage usually involves 2-3 rounds of feedback and revision, and aims to finalise the user experience.
- — High-Fidelity Wireframes
- — Web Mockup
We produce the final screen designs in Sketch. These are uploaded to InVision, where your broader team —and often, a select group of your customers— can beta test your new product interface and provide feedback. This stage usually involves 1-3 rounds of feedback and revision.
- — Final Product Design
- — Web Mockup
- — Visual Component Library
To ensure all designs are perfectly translated into your developed product, we develop the front-end of each screen, along with a comprehensive SASS library containing every CSS property. Our team then work closely with your developers to ensure all aspects of implementation go smoothly.
- — Front-End Development
- — Implementation Guidance
Once your new interface has been released, we work with your team to collect and interpret customer feedback and quantitative data, forming a hypothesis of potential areas for improvement. Our team then begin an expedited design and implementation phase structured to deliver interface changes into your live product as quickly as possible.