4 years ago Perdoo set out to help businesses achieve their ambitions with OKR, a goal management framework made famous by Google and Intel. Today their OKR software is used by some of the most respected brands in Europe. In the summer of 2018, Perdoo approached us to create a new brand identity and website that truly represented their culture of startup-like agility mixed with enterprise-level discipline. The results didn't disappoint.
Uplift in conversions
Elevating the brand
Perdoo's mountain peak logo speaks to their goal-driven company culture, whilst their new visual system balances clean layouts and fonts with vibrant primary colours.
“Perdoo’s new logo carries the personality and professionalism of the people behind the brand, but isn't overcomplicated.”
Let the numbers do the talking
The website was designed with two key insights in mind. 1. Customers loved the simplicity of Perdoo’s product UI, and sales prospects found the concise user journey of their previous site refreshing. With that in mind, we crafted a web experience that balanced aesthetics of their product and brand, whilst keeping the page structure and navigation incredibly simple. The results spoke for themselves, as Perdoo’s visitor conversion rate hit a record high.
Ready for the journey ahead
The Perdoo team are known for creating great OKR-related educational content and had an ambitious content plan for the months and years to come. We built their site using a custom Wordpress CMS, so that their marketing team could quickly add content and generate great-looking landing pages without a designer or developer.
“Together is our one-stop shop for everything brand and digital. Their expert knowledge combined with the quality of their work has really helped Perdoo raise our game.”
Out with the old, in with the new
With a bold new brand in place, we worked side-by-side with Perdoo’s marketing, sales and product teams to ensure their positioning and messaging were in perfect sync.
Keeping the brand in sync
As part of the web project. We produced a brand library of assets for Perdoo to use in all of their future marketing collateral.
Scope of Work
- –Competitor Analysis
- –Brand Strategy
- –Brand Identity
- –Marketing Material