Perdoo

Peak Performance

Perdoo Mobile2
Perdoo Mobile
Introduction

4 years ago Perdoo set out to help businesses achieve their ambitions with OKR, a goal management framework made famous by Google and Intel. Today their OKR software is used by some of the most respected brands in Europe. In the summer of 2018, Perdoo approached us to create a new brand identity and website that truly represented their culture of startup-like agility mixed with enterprise-level discipline. The results didn't disappoint.

  • +120%

    Uplift in conversions
The Brand

Elevating the brand

Perdoo's mountain peak logo speaks to their goal-driven company culture, whilst their new visual system balances clean layouts and fonts with vibrant primary colours.

Perdoo Logo
Perdoo Mark
Perdoo Logo Full
From Together
Quote

“Perdoo’s new logo carries the personality and professionalism of the people behind the brand, but isn't overcomplicated.”

Will Beeching
Will Beeching
CTO, Together

Let the numbers do the talking

The website was designed with two key insights in mind. 1. Customers loved the simplicity of Perdoo’s product UI, and sales prospects found the concise user journey of their previous site refreshing. With that in mind, we crafted a web experience that balanced aesthetics of their product and brand, whilst keeping the page structure and navigation incredibly simple. The results spoke for themselves, as Perdoo’s visitor conversion rate hit a record high.

Perdoo Features
Perdoo Homepage

Ready for the journey ahead

The Perdoo team are known for creating great OKR-related educational content and had an ambitious content plan for the months and years to come. We built their site using a custom Wordpress CMS, so that their marketing team could quickly add content and generate great-looking landing pages without a designer or developer.

Testimonial
Quote

“Together is our one-stop shop for everything brand and digital. Their expert knowledge combined with the quality of their work has really helped Perdoo raise our game.”

Rob Davies
Rob Davies
Head of Marketing, Perdoo

Out with the old, in with the new

With a bold new brand in place, we worked side-by-side with Perdoo’s marketing, sales and product teams to ensure their positioning and messaging were in perfect sync.

Info
Okr Insider

Brand Assets

Keeping the brand in sync

As part of the web project. We produced a brand library of assets for Perdoo to use in all of their future marketing collateral.

Perdoo Businesscards Mockup1
Perdoo Navy Tshirt Mockup1
About
Partners
Berlin1
San Fran
Scope of Work
  • Branding

    • Competitor Analysis
    • Brand Strategy
    • Brand Identity
    • Marketing Material
  • Website

    • Strategy
    • Design
    • Development
What's next?

Get in touch